There are two main issues with this image, contrast & color saturation. There are different techniques to adjust contrast & color saturation, but I will show you one of the simplest ways.
The contrast of a picture is the difference between the white & the black in an image. As you can see in the before photo the darkest points to the image need to be darker. Using the free software Pixlr you go to 'Adjustments' on the toolbar and you will see 'Brightness & Contrast'. There will be a sliding scale where you can add both brightness & contrast to an image. Remember that contrast makes the darker parts of the image darker, and the brightness will make the whiter parts of the image whiter.
This is my favorite adjustment, I think it just breathes so much life into digital images by adding a bit of extra color.
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